- Methodological Training Tools in Marketing (MTTM) (VET/life-long education Programme, Training Manual, Workbook and Web Tool) developed and trainers from partner countries trained to train farmers, rural SMEs and vocational school students for marketing niche products and products with local or regional identity;

- a user-friendly Webtool available in the Internet (www.zemniekusaeima.lv) as a source of information for all interested parties, especially rural SMEs;

- stakeholders' participation and involvement in developing quality and attractiveness of VET and life-long learning systems and practices, and exchanges of experience facilitated.

The MTTM package is built on the basis of results of previous projects and initiatives. A number of earlier developed materials are transferred, improved and adopted in the Proudfarmer project. This project also transfers partners' experience and knowledge among different European regions.

The project is strongly end-user driven and heavily relies on knowledge-based approaches. Through combining high quality informative materials and information on the best practices from different corners of Europe the partnership aims to show the ways for farmers and rural businesses how to find their place in the market, and to motivate them to apply their full capacities to be competitive in the new economic conditions. The products developed are integrated in formal and non-formal education systems in the partner countries.

VET institutions have to prove that they do provide education corresponding to the needs of European and national requirements, and that they are able to be flexible regarding the changes in the environment. The project addresses these issues by developing tools and a programme for VET and life-long education systems.

The project products also have a clear focus on helping the farmers to comply with the European and national legal requirements that often is the main hindering factor in their efforts to start new kinds of agricultural production. Thus the ProudFarmer project products added value is good up to date advice in form of a set of user-friendly tools.